The success story of the anti-aging cosmetics started about 20 years. First came tiny liposomes.
55 percent of the perfume customers and about one in six men in Germany are using anti-aging products. This led to an online survey of CR-cosmetic association in Berlin in cooperation with TNS. It seems that the anti-aging segment is particularly important for women to become a cosmetic must-have. Hard to believe that this success story of the cosmetics industry began in the late 1980s, with microscopic hollow spheres.
It all started with liposomes
In the 1980s suggested liposomes as a bomb in the cosmetics market. The tiny drug taxis from lecithin were a huge advance in cosmetic jars, the creams on the basis of previous animal collagen or animal hyaluronic acid comparatively made her look old. Astonished consumers were told that as the body's own classified liposomal drugs to bring such as hyaluronic acid, through the skin barrier and the more effective approach against skin aging. The year 1987 could be described as the start of anti-aging cosmetics, but this year was the first cosmetic products for mature skin with liposomes on the market. Since then presents the cosmetics industry in rapid succession innovations that will make you tired cells back to life and beautiful skin possible into old age. Prevention plays an important role against skin-damaging free radicals such as. Therefore, radical scavengers, called antioxidants, such as Vitamin C and E, a component of many anti-aging creams.
In the 1990s, the coenzyme Q10, fruit acids (AHA = Alpha-hydroxy acids) and retinol (vitamin A) to popular anti-aging ingredients. A high UV-protection was an important preventive anti-aging strategy.
In the 2000s drugs advance from the plant kingdom, the audience favorite. The trend for natural cosmetics is unmistakable. Even in the depths of the oceans, the hunters will find them in the search for the fountain of youth. Other favorites are plant hormones and peptides (amino acids). In recent years, also a weakness of the cosmetics maker is observed for berry ingredients. Logical that the innovative cosmetics industry trends is subject. Whether the goji berry, acai berry berry and other representatives will hold in the cosmetics shelf remains to be seen. The same applies to the department of "Super Fruits" such as the Swiss apple "Uttwiller Spätlauber", which is like no other fruit crop for stem cell cosmetics.
Cosmetic users are increasingly demanding. get older? Yes! Look old? Do not be! The cosmetics industry is therefore more for new drugs and delivery systems for anti-aging products. The marketing strategists are ready. Motto: "In the factory we are producing cosmetics in the store we sell dreams."
Beauty experts see several anti-aging trends.
Power plants will remain a high priority, but the time of the purist Marigold Beauty is certainly over. Crossover and high-tech formulations are also in the natural cosmetics no longer a contradiction. Terms such as "vegetable Botox" also make curious. Sure there will be other innovations on the basis of peptides. The stem cells will continue to develop cosmetics. In the course of turning to tried and true classic drug substances are formulated or newly developed. There are already creams that use two or more different hyaluronic acids.
Another hope is that nanotechnology, however, raises many consumers uncomfortable. Therefore, some cosmetic companies are working on alternative delivery systems.
Good market opportunities are also Cosmeceuticals - granted - a synthesis of cosmetics and pharmaceuticals. It is further observed that shifting the boundaries between cosmetics and medicine, more and more. It's quite possible that there will therefore be sometime anti-aging cosmetics with instructions.
And last but not least: The color cosmetics to anti aging course. Intelligent encapsulated pigments, the retouch optically by light refraction lines, show that even in this sector still puts plenty of anti-aging potential.
